PepsiCo’s Deal With Mexican Farmers Is Good for Business – NYTimes.com
2011 February 22
SAN GABRIEL, Mexico
About 300 small farmers in San Gabriel, Mexico, sell their corn to PepsiCo, which guarantees the price.
But more recently, many have managed to avoid the trips, staying home as the result of a new venture with PepsiCo, which buys their crops.
"We are seeing an increased focus by companies looking to see how they can use their core capabilities for public good rather than simply writing a big check," said Gaurav Gupta, regional director for Asia at Dalberg Global Development Advisors, a consulting firm focused on international development. "They're starting to realize that the marginal cost of doing a little extra good produces such a great impact - and not only in terms of good will, but also because it's good for business."
About 300 small farmers in San Gabriel, Mexico, sell their corn to PepsiCo, which guarantees the price.
But more recently, many have managed to avoid the trips, staying home as the result of a new venture with PepsiCo, which buys their crops.
"We are seeing an increased focus by companies looking to see how they can use their core capabilities for public good rather than simply writing a big check," said Gaurav Gupta, regional director for Asia at Dalberg Global Development Advisors, a consulting firm focused on international development. "They're starting to realize that the marginal cost of doing a little extra good produces such a great impact - and not only in terms of good will, but also because it's good for business."
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